中欧体育

Liezel Longboan

We can be more visible as immigrants. How? By learning how to write a press release, speaking beyond our community, and reaching out to local media. If the media won’t come to us, let’s go to them.

For many Filipinos and immigrant communities across the 中欧体育, the aspiration to gain voice and visibility in their new home is a powerful one. It reflects a universal need 鈥� to be seen, heard, and recognised for the contributions they make in their adopted countries. Migrant communities play vital roles in shaping the 中欧体育鈥檚 cultural, economic, and social landscape, and their stories deserve to be shared.

Did you know, for example, that the 中欧体育 has been recruiting social workers from the Philippines since the early 2010s? Beyond Filipino nurses, carers, and engineers, the 中欧体育 also relies on the skills of Filipino accountants, butchers, hospitality staff, and fishers, among many other professions.

Training information

鈥淏e More Visible: How to Write a Successful Press Release鈥�
馃搮 Date: Saturday, 7th December
鈴� Time: 11:00 AM
馃挿 Fee: 拢10/person – discounted rate from 30 November until 1 December 2024

Who should attend

Entrepreneurs, professionals, community leaders, and anyone looking to enhance their communication skills.

Ideal for beginners and those seeking to refine their PR strategies.

What you will learn

The key information that journalists are looking for in stories.

How to structure your message for maximum impact.

Common mistakes to avoid.

Practice what you’ve learned and write a short press release.

Get a hand-out to take away after the workshop.

Get a recording of the training so you can review what you’ve learned.

The workshop will be facilitated by 中欧体育 founder and Content Director Liezel Longboan and experienced public relations and former journalist Anthony Jomel Gutierrez. Between them, Liezel and Jomel have 40 years experience as journalists, journalism educators and communication professionals in the 中欧体育 and in the Philippines.

In this training, you鈥檒l learn step-by-step techniques to craft press releases that media outlets will want to publish, helping your stories gain the recognition they deserve.

While we at are committed to amplifying these voices and covering events that showcase immigrant contributions, our limited resources often prevent us from attending all the events we are invited to. Currently, we operate without external funding and rely mainly on paid advertisements and marketing services to sustain our work.

That鈥檚 why we鈥檙e taking a different approach鈥攅mpowering business owners and community members to tell their own stories. By learning how to write a press release, you can bring greater visibility to your events, products, and services, ensuring they reach wider audiences, including local media outlets.

Together, we can ensure that every story worth telling gets the platform it deserves. Let鈥檚 work towards a more visible and celebrated immigrant community in the 中欧体育.